The other day I was pointed to an excellent website by IT and web gurus Motionlab. This particular website had one of the best infographics I have seen and demonstrated the power of the internet, by the second. Here is said infopgraphic:
I was hoping to embed the fully working infographic, but alas, I can only embed a preview. Nevertheless, click the graphic and the fully working live example will open. Now, when you have done that, go make a cup of tea. Seriously, click it, go to the kettle, make a cup of tea, then come back and have a look at it. The numbers you’ll see are quite massive.
You’ll all know that I am a massive advocate of the internet and the marketing advantages it brings. But even I was surprised by the sheer volume of data transferred around the web per second. Individually, the ones that stand out for me are the YouTube stats, the WordPress blog posts the Twitter stats. All three are platforms that are being exploited for their marketing potential right now, and that traffic is growing daily.
Think about the last time you were on a train. How many were reading a paper or magazine? Probably not that many. I know the last train journey I was on there wasn’t a single person reading anything printed. Anyway, those people were probably watching or reading something on YouTube, Twitter, Facebook or a website powered by WordPress. You really need to be addressing your marketing strategy if you’re not incorporating some of these online platforms partly, if not altogether in what you do.
Mainly, I wanted to show you all this infographic because as far as ones about stats go, this one is pretty cool. But I also wanted to show any doubters that if they still think the internet isn’t as useful as many say it is, you’re probably living on the moon.
Last point, I do believe that print publications, and not just in this industry but print in general, can make their businesses compatible in both the lands of print and cyberspace. My previous post about marketing demonstrated how a kitchen brochure, or rather book, managed to tie in both high quality print material and innovative web marketing by using an augmented reality app which bridged both worlds. Now I’m not saying all mags and newspapers should be doing the same thing, but they should be thinking along those lines so that their audience is widened to both print fans and tech fans alike.
As always, all comments, good, bad or indifferent are welcome in the section below.
