This is a sponsored article by Edgetech
An action-packed period for warm-edge pioneers Edgetech has now been topped off with a prestigious award nomination.
The Coventry business has been announced as a G Award finalist in the best component supplier category.
Leading warm-edge experts for over three decades, Edgetech have followed up a momentous 2017 – which saw them celebrate a decade of manufacturing in the UK and open a new facility at their Coventry HQ – with extensive investments in R and D, the establishment of a new product testing lab, and a wide-ranging research project.
The lab will enable Edgetech to develop new products, assist customers to meet accreditation and compliance requirements, and generally distribute technical expertise more widely throughout the company.
Edgetech also enlisted branding specialists Orb to conduct a thorough analysis of its relationship with its customers, and perceptions of the company in the market more generally.
Over dozens of interviews with Edgetech customers and staff, Orb sought to build up a picture of what stands the firm out from the crowd – and the results have informed Edgetech’s strategy for the years ahead.
“I think we’ll come to look back on 2018 as a pivotal year for Edgetech,” comments Managing Director Chris Alderson.
“2017 was the year we marked our ten-year milestone and celebrated everything we’ve achieved in Coventry since 2007.
“But this year, we’ve focused on the future. We’ve asked ourselves who we are, what our values are, and where we want to be as a business in decades to come. We’ve rebranded to
mirror that – and, with the lab, we’ve put resources in place to help us continue driving innovation forward.
“We’re delighted that all this has been recognised by the G Award judges this year – and we look forward to finding out the final results!”
To learn more, visit www.edgetechig.co.uk
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