About MRA Marketing:
We are the UK’s leading full service PR and Marketing agency specialising in construction, building materials and home improvement markets.
We work closely with our customers to help them achieve their long-term strategic goals. Whether it’s digital or print, our fully integrated programmes include everything from strategic PR, strategy development and marketing audits, through to social media management, video and market research.
We help our customers grow, usually faster than their market, helping them to win the battle for hearts and minds and positioning them as the authoritative voice of their market. Find out more at www.mra-marketing.com or follow MRA on Twitter and LinkedIn.
About MRA Research
Most of the industry knows us for our work as MRA Marketing, but many big brands also use MRA Research for fact-based marketing. We map and measure brands, track customer and prospect perceptions, and monitor product quality, service, and price trends.
We also benchmark brands against competitors, and measure improvements over time; provide qualitative insights via focus groups and in-depth interviews to establish why, and what makes people buy or switch. We determine what makes specifiers, installers, builders and end users tick, track trade counter prices, research packaging and POS, and the success of new product developments.
MRA Research is one of the longest standing research and insight companies solely serving construction, building materials and home improvement markets. Find out more at www.mra-research.co.uk or follow MRA Research on Twitter and LinkedIn.
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MRA customers describe in their own words how full-service agency MRA Marketing helps companies grow using Strategic Marketing & PR, Research & Insight, Creative Design and Consultancy.