The latest industry data in the UK and Ireland has shown some interesting insights into the colour landscape for 2025.
RENOLIT have supplied 93 different colours to the market year-to-date 2025, marking a slight increase from the 90 colours sold at this stage last year. While this variety in colours would typically indicate a highly segmented market, it is, in fact, the opposite. The top 10 colours now account for 90% of total market demand, underscoring the continued dominance of a select group of foils.
Within the top 10 finishes, only two woodgrains appear, highlighting a continuing shift toward clean, uniform finishes. Overall, solid colours now account for over 80% of the market demand.
Agate Grey is a standout story in 2025. Once a mid-tier contender, it has increased in popularity to become the sixth most popular colour, surpassing long-time favourites such as Golden Oak. Its rise aligns with broader industry preferences toward neutral, contemporary aesthetics.
But there are signs of changes in demand for colour and surface texture to indicate shifts are beginning to occur, when typically demand has been dominated by the same colour palette for extended periods of time.
RENOLIT EXOFOL PX Ulti-Matt has seen a 39% year-on-year increase, with Black and Sage particularly strong performers. Meanwhile, RENOLIT EXOFOL PFX Super-Matt woodgrains has recorded a remarkable +234% growth. This rise of next-generation finishes suggests consumer appetite for improved aesthetics is stronger than ever.
Should demand continue to become increasingly design-driven, industry stakeholders will need to keep a close eye on emerging favourites and invest in flexibility and speed-to-market to stay competitive.
RENOLIT's ability to respond to changing demands positions the company and the industry well for continued success in the second half of 2025 and beyond.
This trend suggests a growing consumer appetite for contemporary, modern tones with minimalist appeal.
The subtle shifts in colour preferences and variations in surface finish suggest emerging trends within the exterior market, which has traditionally been dominated by a consistent colour palette for prolonged periods. RENOLIT's capability to adapt promptly to evolving demands with precision and diversity strategically positions the company and the industry for sustained success in the latter half of 2025 and beyond.
For further information, please contact RENOLIT UK Ltd (renolit.uk@renolit.com) or call 01670 718222
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