Endurance® Aluminium is investing into a new digital marketing campaign to generate additional leads and sales for its installer partner network.
The new campaign, which will run for the foreseeable future, employs a range of activities including search engine marketing, online PR, email marketing and social media marketing.
It also harnesses the market penetration and reach of a number of different channels and platforms, including Google, Facebook and Instagram.
Scott Foster, group marketing director at Endurance, explains: "The launch of our new digital marketing campaign closely follows the introduction of our new Endurance® Aluminium installer partner scheme.
"We've run a similar scheme for Endurance® Doors for many years, and it's proved immensely effective in ensuring mutual success both for us and for our installer customers.
"Based around an ethos of 'Together, we grow', it offers these important partners market-leading levels of support in a range of different areas to help them grow their sales, their profits, their reputation and, ultimately, their business."
Reflecting this, the launch of the new Endurance® Aluminium digital marketing campaign is just one of numerous ways in which the fabricator of aluminium windows, doors and internal screens is working to deliver commercial benefits and added value for its installer partners.
The business also offers access to specialist training and to sales and marketing resources that include product samples, showroom materials and custom-branded literature.
The new digital marketing campaign will augment Endurance Aluminium's existing lead generation activity. This already includes TV advertising, a 'Find an installer' feature on the fabricator's website and other online tools such as configurators that enable people to customise their own heritage and bifold doors before requesting a quote.
Currently, this lead generation activity sees the fabricator distribute hundreds of warm leads on a weekly basis to installers local to the source of the enquiry.
Scott adds: "Across the Endurance Group, we have a genuine partnership approach and believe in giving our installers everything they need to succeed. That means not only offering them high-quality products but also providing them with the tools to help sell our range.
"Our investment into the new digital marketing campaign highlights that commitment and is just the latest in a long line of business and sales support initiatives that we have planned."
Sponsored news via Endurance® Aluminium
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