Ben Brocklesby, Director at Origin, leading manufacturer of premium aluminium doors and windows, discusses how installers can stand out in a crowded marketplace by offering homeowners exactly what they want.
Simply offering quality products isn’t enough to drive sustainable growth in today’s competitive fenestration industry. For installers to truly thrive, they must shift their focus from selling products to delivering a complete solution for homeowners.
Understanding Homeowners Wants
For this to happen, installers must first understand what homeowners want. They are not just looking for functionality and aesthetics; they are also craving performance. One of the most pressing issues homeowners are facing at the moment is the price of energy. This means thermal efficiency is now increasingly important to them. Homeowners are actively seeking ways to save on bills. As a result, installers need to be able to recommend products that meet or even exceed current and future thermal efficiency regulations.
Home security also remains a top priority for homeowners. So, in order to stand out above the rest of the market, installers must be offering products that boast advanced locking systems and innovative security features. These, in turn, offer homeowners greater peace of mind.
Homeowners take pride in their homes and want products that complement their home’s interior and exterior style, whether it’s modern, traditional, or something in between. Being unique is also something homeowners truly value. With this in mind, it’s vital that installers offer a wide range of colours, finishes, and customisation options in order to meet these diverse aesthetic needs.
Standing Out
With a greater understanding of what homeowner’s want, installers can tailor their offering to be much more targeted, speaking directly to a customer’s buying priority. This is vital in a saturated market.
For example, Origin’s newest product addition, the OS-29+, is a completely new sliding door system that combines minimalist design with cutting-edge performance. The system embodies these three key homeowner desires: thermal efficiency, security, and aesthetics.
The OS-29+ has been carefully engineered by our in-house research and development team to deliver exceptional thermal performance. Achieving U-Values as low as 0.78W/m2K, this system redefines what is possible for sliders and is the most thermally efficient aluminium sliding door available. This level of efficiency gives installers and specifiers a new option for customers looking to improve a home’s energy performance.
With a greater understanding of what homeowner’s want, installers can tailor their offering to be much more targeted, speaking directly to a customer’s buying priority. This is vital in a saturated market. For example, Origin’s newest product addition, the OS-29+, is a completely new sliding door system that combines minimalist design with cutting-edge performance. The system embodies these three key homeowners’ desires: thermal efficiency, security, and aesthetics.
Our sleek, tactile, high-end signature knurled handles tie perfectly into our full product suite, allowing installers to offer a cohesive look across bi-folds, internal doors, windows and sliders.
The new Sliding Door exceeds all required security accreditations and achieves PAS:24, providing homeowners with ultimate confidence in their investment. With a multi-point lock and 3-Star Diamond Cylinder, it delivers unrivalled home security. Therefore, no matter the priority, the OS-29+ delivers a superior and future-ready solution for modern glazing requirements.
Installers can also offer clients significant design flexibility. With over 150 RAL colours available, the OS-29+ can be fully customised to suit a wide range of styles. Combined with Origin’s own in-house powder coating facility, accredited by Qualicoat, every door benefits from a flawless and long-lasting finish. Our 10-stage pre-treatment process ensures the aluminium is thoroughly prepared before coating, giving the product the durability and level of finish our Trade Partners expect.
Delivering What the Market Needs
It has never been more important for installers to stand out. To do this, they need to truly understand what homeowners want, tailor their offering, and deliver on the promise.
By aligning with Origin, installers get the unique combination of unrivalled thermal efficiency, design flexibility, and guaranteed quality, which helps them be relevant for more projects and close more leads.
It’s never been more important for installers to stand out. understanding the homeowner’s wants, tailoring the offering and delivering on promises is key. By aligning with Origin, installers get the unique combination of unrivalled thermal efficiency, design flexibility, and guaranteed quality, which helps them be relevant for more projects and close more leads. Find out more about becoming an Origin partner.
Sponsored news via Origin Global
Subscribe for FREE below to receive the weekly DGBulletin newsletter and monthly digital magazine!
