And it’s got to be a good one. No matter how many pictures or sample windows a customer is shown, they still want to see some fitted examples in a showroom, that’s what I’ve found.
We present our products in our showroom as they would appear fitted in a home. This gives the best chance possible for the customer to visualise in their minds what the product will look like on their property.
The showroom is also a tool you can use to confirm the sale. Bringing customers into your own environment gently puts pressure on them to leave the building having put their name on your contract.