A few days ago I wrote a post on here which explored the theory that this industry, under the weight of endless new products, endless legislation and severe under-staffing, has lost it’s direction. I also posed it as a question on social media, and the consensus that in many ways, it has done.
However, via the comments section on that post, from a DGB contributor, there was an idea suggested that could explain why the industry has lost it’s direction and how it could be restored.
It’s in the marketing
The comment in question was from Mike Bygrave of Roseview Windows. It’s a fairly long one, but all of it worth reading: