It’s the start of a new year, and you’re looking at your marketing options for this year. More and more companies last year either partly cut down, or ditched altogether print marketing in our industry, in favour of going heavily digital. It makes sense. More B2B business is being done online now, and in the world of the home owner nearly everything is researched and discovered online as well.
Well, the good news is that there are still a number of exclusive DGB ad slots left to take, and you lot have some marketing budget to spend! These are the current DGB ad slots that are open at the moment:
- spacer bar manufacturer
- machinery company
- aluminium systems company
- transport solutions company
- arching company
- timber fabricator
- steel fabricator
- racking/storage solutions
- glass systems company
- recruitment agency
- 4 x ad slots on weekly DGB emails
When ad slots become available they tend to go quite quickly. For example, when TruFrame, DGB’s newest advertiser, found out that the PVC fabricator slot was available, it was snapped up in hours.
A full DGB 2017 review is currently being written, but if you’re interested in one of the above slots, these are some of the main stats that may be of interest to you:
Unique Visitors:
Total: 120,224
Average per day: 329
Average per week: 2312
Average per month: 10,019
Visitors:
Total: 184,756
Average per day: 506
Average per week: 3553
Average per month: 15,396
Page Views:
Total: 239,982
Average per day: 657
Average per week: 4615
Average per month: 19,999
Yes, that figure of 19,999 is sending my OCD into overdrive!
These are very large growth figures in comparison to 2016 and demonstrates the ever growing reach and influence DGB has in the glazing media. To find out more, and to access the rates page, click here. The rates page is password protected, so if you’re interested in one of the above slots then message me and I’ll send you the password.
Going digital
There were a number of companies who told me last year that they were either reducing their print marketing spends, or pulling it all completely, and ploughing that budget into digital marketing. Be it their own digital advertising or marketing their brand with digital industry publications.
I suspect that as the power and influence of digital only continues to grow and sideline print, as is the case with a lot of established national media groups, that trend will continue.
I can almost hear the groans of the time served printed industry press from here. “Here he goes again, with his digital is king nonsense”. Well, other than the facts about digital advertising and it’s now immense power and effectiveness proving the point, there’s no doubt that more and more companies in the window and door industry are going digital. Anyone claiming otherwise is in denial.
I’ll offer this. In a different sphere, take a look at high street retail. Consider how many companies now longer exist when they did just a decade ago. Woolworths. JJB. Blockbuster. Comet. MFI. BHS. Dixons. Zavvi. Focus DIY. Barratts. All gone. Then there are those that either nearly went or are in bad shape. Peacocks – just about gone. Clinton cards – saved from the brink. Habitat – last few stores left. Argos – had to change rapidly, before Sainsburys bought them. HMV – hanging on by the skin of their teeth. These companies are obviously not linked to the window and door industry in any way. But the big similarity all of these failures have is that these companies failed to adapt to a changing market place. Take from that what you will.
So, if you’re looking to boost your digital marketing this year and want to promote your brand on a site that has already seen site traffic rise in the first 18 days of January by over 50% compared to the same period in 2017, then email info@doubleglazingblogger.com.
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