Scroll through Instagram, visit any interiors store, or browse through the pages of a home inspiration publication, and one thing becomes clear: homeowners have fallen back in love with character.
From panelled walls to modern-country kitchens, traditional hardware and heritage-inspired colour palettes, it’s clear that classic design influences are enjoying a major resurgence. Bringing warmth along with a feeling of timelessness, heritage-inspired interiors combine classic design elements with modern performance to create homes that offer both personality and practicality. Rather than embracing stark minimalism, homeowners are creating spaces that feel established, personal and lived in. Layered interiors with a mix of warm colours, textures and finishes allow those with period homes to embrace the true character of their property, and those living in newer properties to inject personality and create a homely feel from a blank canvas.
While the trend for period aesthetics is undeniably strong, homeowners are not willing to compromise on comfort, security or energy efficiency. As a result, products that successfully combine heritage styling with modern engineering continue to grow in popularity.
Heritage aluminium doors are the perfect example of this. Just as important from an aesthetic point of view as the panelling and other features, doors lend their aesthetic to the interior and exterior of a property, and so the impact they can have on the overall tone of a home is undeniable.
Featuring slim dark frames with transoms to create a distinctive geometric grid pattern, this style of door provides the ultimate in heritage styling, coupled with the best of modern technology. While their appearance is strongly linked to the steel doors of the past, the modern equivalent delivers all the advantages of modern aluminium, including exceptional strength, low maintenance and outstanding thermal performance.
The result is a product that feels perfectly at home in both period and contemporary properties and that offers the versatility for a multitude of uses, including creating statement entrances, open-plan living dividers, or connecting indoor and outdoor spaces.
Buying decisions for products of this nature are typically made long before a homeowner speaks to an installer, with inspiration often beginning online through social media, interior magazines and home improvement websites.
Recognising this, leading manufacturer of heritage aluminium doors, Endurance® Aluminium, has invested heavily in helping its Installer Partners to not only supply premium products, but also market them more effectively.
The company has introduced a comprehensive suite of professionally designed marketing resources to help Installer Partners showcase its heritage aluminium range and generate homeowner demand.
These include high-quality lifestyle photography that reflects today’s design trends, allowing homeowners to visualise products within beautifully styled living spaces. The images are available for Endurance® Partners to quickly download and use across their social media and other marketing resources.
Installer Partners also have access to an interactive product configurator, making it easier for homeowners to explore design options before enquiring. This hardworking lead generation tool can be simply integrated into a Partner’s retail website and, like the other items in the marketing package, is available at no cost.
Working alongside the imagery and configurator are a range of social media assets that provide installers with ready-to-use content to help maintain a consistent and polished online presence, while dedicated landing pages further support lead generation.
Together, these resources enable Installer Partners to present a premium brand experience that reflects the quality of the products they install.
Commenting on the newly introduced suite of marketing assets to support sales of their heritage aluminium doors, Endurance® Group Marketing Director, Scott Foster, said: “Here at Endurance®, we are committed to helping our Installer Partners not only install premium products, but also market and sell them more effectively. We’re seeing an increasing demand for heritage aluminium doors and interestingly, this heritage styling appeals to both traditional and contemporary homes – making it a huge opportunity for our customers.
“The suite of marketing assets that we have invested in has been designed not only to generate homeowner demand, but to inspire people about how these products are the finishing touch to their homes. Photo shoots and the creation of digital assets are time-consuming and costly, so we have done the hard work for our Installer Partners. They can now benefit from professionally designed sales and marketing tools that are befitting of the premium products they are selling.”
The heritage trend is clearly here to stay for the foreseeable future. For installers, understanding that trend and the opportunities it presents is vital – as is partnering with a supplier that can not only supply premium products, but also the premium marketing support necessary to turn homeowner interest into genuine, high-value sales opportunities.
Sponsored news via Endurance
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