June was a month which saw summer finally jump into action right at the death. For the rest of the month it was dull, damp and cold. A typical British summer many will say. So as we head into the first hot spell of the year, it’s time to look at how the UK fenestration sector performed.
Business to match the weather
Most of June was lacking sun, in the same way that some of the businesses I spoke to were lacking orders. It was surprisingly quiet for some on the sales front. When most were expecting a bit of a boost as we headed into the half way point of the year, it never really came.
That being said, some have reported great figures for June. So I guess it’s a sporadic effect up and down the country, rather than an industry-wide pattern.
For myself and our installation business, although lead levels weren’t breaking any records, our biggest ever contract helped us to achieve our best ever month for sales in eight years! Even without that one-off contract it would have been a good month for sales. The key I think at the moment is that our conversion rates are quite high and contract values are high. So although we’re not drowning in leads, we’re making the most of what we have.
On the DGB front, I am happy to report that on the visitors and unique visitors count, I am way ahead of June 2014. I’m up around 58% for visitors and around 60% up for unique visitors. I am however lagging behind in the page views department.
I mentioned in my last monthly review that at this period of time last year, I had launched a massive revamp of the site, which most likely drove the big drive in page views over the next few months. So right now I’m fighting against that. My plan is to still hit 250k page views this year. It’s doable. Just need to find an extra gear!
July looks like it could be a turbulent month for a few reasons. On the continent the Greek drama may finally come to some dramatic climax with a referendum planned on the first Sunday of the month, which will decide which way the country goes. If it goes badly, no one really knows what the effects will be for the rest of Europe.
The second half of July also sees the start of the six weeks school holidays. Traditionally a time where parents take time off to spend it with the family and go away on holiday. We could well see a dip in industry activity until the new school terms starts.
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