It’s all a bit doom and gloom at the moment, but it would be disingenuous to suggest that everything was going south at the moment. There are in fact areas in our industry that should experience some decent levels of growth throughout this year. So if you’re looking to make some decent margin this year, get involved with these five areas of the industry:
This area of the market has grown strongly since the very first composite doors arrived in the UK market place. Their existence gave home owners an alternative to the plain old panelled doors sold for previous decades on end. Colour, true door design choice, funky hardware options. These doors were a much needed breath of fresh air to the entrance door market.
Since then, the market hasn’t looked back. Companies like Door-Stop, Solidor and Distinction have grown into giants of that market, helping to ensure that composite doors are a well known and highly sought after home improvement product.
There will be growth in this market again this year. Other niches are retreating, the door panel market is shrinking, with demand for that type of product waning. There will be a scramble from other companies to grab the market share being given up to help boost their own businesses.
Composite doors will be strong again this year, and I fully expect the 2017 market reports to say very much the same thing.
Aluminium bi-folding doors
Although I predict that aluminium will experience growth in the residential sector this year, I suspect that the main driver of that growth will be found in the bi-folding door part of that market.
Despite the lack of a decent climate, the British public have fallen in love with bi-folding doors. We can thank Grand Designs and programmes of similar ilk for that. No matter though. We have seen a swift rise in the number of companies getting into the aluminium bi-folding door market, all hoping to cash in on this wave of enthusiasm for this celebrated product.
I do feel like the market is getting a tad crowded now. There are reports of adverts in various trade publications advertising prices that are more akin to the PVCu bi-fold sector. A race to the bottom in this part of the aluminium market would be a disaster for the product. Quality has to remain key when it comes to aluminium bi-folds as home owners have been conditioned to expect a certain level of quality.
Still, I don’t see their popularity dipping any time soon, and fully expect strong growth this year.
It may sound a bit like a record on repeat, but the lantern roof market is perhaps the most red hot market in our sector right now.
There is a major battle going on for the supremacy in this niche between some of the established companies and some of the slick newcomers. As a spectator, it’s going to be fun watching it all play out. For the companies involved, it’s going to be exciting to see how much sales of their individual products grow this year. I suspect quite a bit.
Not only is the flat roof market an untapped gold mine, just waiting for lantern roofs to come along and brighten up the rooms below, but the conservatory replacement/refurbishment market is also an area for lanterns ad skylights to make the most of. There are millions of both, which means for the foreseeable future, and certainly this year, there is plenty of potential growth to be had.
The last Insight Data market report showed the number of installers fitting vertical sliders rising significantly: