South Staffs Windows is having such success selling Residence 9 (R9), the composite window system that’s perfect for conservation areas, listed buildings, and period properties that it’s started selling Residence 7 (R7) too. The two systems are part of the Residence Collection, the next-generation systems company.

R7 was launched at this year’s FIT Show. From the inside, R7 is completely flush, so it looks like a classically simple timber window perfect for contemporary and traditional homes. From the outside it’s available with flush or storm sashes, just like R9. Its thermal efficiency and weather performance are excellent.

South Staffs Sales & Marketing Director Alex Keyes says: “Our business is built to sell quality products so R9 was an obvious choice, and it’s done very well for us. If we compare selling windows to selling cars, we were selling basic models and now, with R9, we’re selling Aston Martins! We’ve had great success in conservation areas because Planners are satisfied by the way R9 looks. It’s opened up a whole new market for us.

“R7 is the right system to sell alongside R9,” Alex continues. “We can mix and match on the same house because they look identical from the outside depending which sash option you choose. R7 offers a different internal look to R9 because it is flush rather than decorative. Add that to R7’s narrower 75mm frame depth and they make a perfect pairing.

“Selling Residence Collection windows has really put us on the map in our local area. We’re known for selling quality products because that’s exactly what the Residence Collection is.”

To find out how Residence Collection will change the way you sell windows visit, call 01452 300912, or follow @Residence9 on Twitter.

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