This is a sponsored article by Freefoam:

Freefoam is launching a series of informative ‘Fireside Chat’ videos designed to open up discussion about important industry topics.

Covering all things roofline, the videos feature Colin St John, Freefoam Commercial Director as he talks about issues such as the changing roofline market, the complexities of the supply chain, colour and innovation, and the importance of forging strong ties with customers.

Freefoam Marketing Manager Louise Sanderson explains: “We’ve developed a series of informal videos so installers, stockists and the wider market can learn more, and agree or disagree, about important issues and trends that affect them. Freefoam Commercial Director, Colin St John, has worked in roofline for around 20 years and he gives great insight into changes in the industry and their implications for the future. In the series, Colin explains how Freefoam has taken a different approach to other roofline manufacturers who sought to take control of the supply chain. Instead, we focused on developing customer relationships and adapting our product range and service offering to help our customers sell more.

“The videos are part of our #HelpingCustomersGrow campaign which highlights Freefoam’s unique approach to building our business and celebrates customers’ successes. We hope these videos will both inform and provide a platform for future debate.”

The first of the monthly videos – on colour and innovation – will be released in September. To see each video as it’s released, subscribe to Freefoam’s YouTube channel by visiting:

Call 01604 591110 or visit to learn how Freefoam is #HelpingCustomersGrow through its product range, service, marketing support and industry-leading guarantees. Follow @freefoam on Twitter.

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