Against the backdrop of a difficult market thanks to ongoing global events, both aluminium and heritage products are helping to drive much-coveted sales. Endurance® Aluminium is helping installers maximise opportunities in these two sectors, including in conservation areas and period properties, with era-specific products and relevant sector support.
Scott Foster, Group Marketing Director of the Endurance Group, says: “There is a growing demand for steel-look glazing now, driven by industrial and heritage-inspired design trends, renovations of older properties, and extensions that need to seamlessly blend old and new. But all these projects have specific requirements that often come under the scrutiny of planning officers.
“The mere mention of planning officers can be off-putting for installers that haven’t worked with them much before, but as purse strings in the wider retail sector continue to tighten, heritage properties present a big opportunity. Endurance® Aluminium can support customers operating in this field with heritage-style windows and doors without compromise.
“When reviewing windows and doors for a heritage property, planning officers typically look for sympathetic design to the original building, retention of traditional sightlines and proportions, and materials that visually align with heritage architecture. Endurance® Aluminium meets these demands with stepped, period-style profiles and slim aluminium sightlines that replicate traditional steel frames.
“The fact that we can tick all these boxes,” comments Scott, “ensures the system aligns with key planning considerations around visual impact and makes it easier for installers and homeowners to gain approval for their project.
“While achieving the right aesthetics is critical in getting planning permission for heritage properties, the specialist design should not compromise the performance of the windows and doors. Endurance® Aluminium seamlessly brings together external heritage style with internal modern performance.
“Thanks to the InsuLock technology we use, installers can offer the perfect heritage aesthetic with superb thermal performance. This is critical at a time when energy prices continue to fluctuate, and homeowners want to do everything they can to improve the energy performance of their homes.
“As well as improved energy efficiency, creating a more comfortable home, the Endurance® Aluminium range also ensures compliance with modern building specifications and future regulations.”
Scott concludes: “While the wider market might be challenging, there’s still plenty of growth at the premium and heritage product, especially as homeowners look to upgrade the look and the energy performance of their homes. As it becomes increasingly important for consumers to match their windows and doors to the style of their property, we want to give our installers all the tools and support they need to succeed.”
Sponsored news via Endurance® Aluminium
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