Endurance® Aluminium is building on its commitment to maximising the success and growth of its installer partners.
Having recently unveiled an online configurator for its range of bifold doors, the fabricator of aluminium windows, doors and internal screens has now launched a new heritage door designer (http://endurancealuminium.co.uk/heritage-door-configurator).
The latest introduction further strengthens the already impressive arsenal of sales tools the business offers its UK-wide customer base.
Scott Foster, Group Marketing Director at Endurance, comments: “As a progressive, customer-centric organisation, we’re always looking for new and innovative ways to support our installers and to help them increase both order volumes and margins.
“Recognising that most buying journeys now start online, we continue to invest heavily into digital assets alongside other offline collateral such as showroom materials and brochures.
“Web-based door designers in particular remain a highly effective means of lead generation because they create excitement and sales momentum.
“They enable consumers to get inspired and to begin picturing the possibilities of their new and stylish addition to their home.”
The new Endurance® Aluminium heritage door designer allows users to explore the fabricator’s single and double heritage door products alongside a variety of sidelight, toplight and decorative bar options.
Once users are happy with their overall selection, they can then experiment further with different internal and external colours as well as alternative hardware choices until they find an exact combination that suits their vision, aspirations and tastes.
The door designer also makes it easy for consumers to request a quote for their chosen configuration. All leads generated via this method will be distributed by Endurance® Aluminium to installer partners who are local to the source of the enquiry.
This complements wider lead generation activity being carried out by the fabricator on behalf of its installer partners which includes social media and digital marketing as well as TV advertising.
Endurance® Aluminium is also offering installers the ability to feature the new heritage door designer on their own websites. These versions can be customised with the installer’s branding.
“There is considerable expertise of consumer marketing within the Endurance group and we have already used this to shape Endurance® Doors into a well recognised and respected brand” adds Scott.
“We are now using that same knowledge and experience to drive similar levels of success for Endurance® Aluminium. Our installer partners are an important part of that journey and our continued development and launch of tools to support them reflects that.”
Sponsored news via Endurance® Aluminium
Subscribe for FREE below to receive the weekly DGBulletin newsletter and monthly digital magazine!
