More homeowners are choosing door designs that are appropriate for the period of their properties, as the success of Endurance® Doors’ 1930s-inspired three-panel door collection proves.
Endurance® Doors recently launched a collection of doors inspired by the 1930s because there is such a large volume of UK housing built during this period, and there is a growing consumer shift towards architecturally appropriate design.
Russell Hensman, group marketing manager at Endurance, comments: “We are always researching trends and developing products to keep our customers ahead of the curve, and the launch of this range of 1930s styles as part of the wider Endurance Classic range clearly hit the mark. Since launch, the collection has delivered a strong and consistent sales performance, reinforcing the ongoing demand for heritage-inspired designs.”
“We believe this commercial success is a direct result of consumer demand for period-correct home improvements. Homeowners are a lot more educated and aware of architectural eras and design authenticity, and so understand the importance of selecting the right door to suit the era and style of their property. The 1930s-inspired designs incorporate strong proportions, timeless character, and widespread appeal.”
Endurance® Doors’ 1930s-inspired three-panel door collection features five distinct styles, each carefully developed to reflect authentic period detailing, while delivering modern performance benefits as Russell goes on to explain: “Architecturally appropriate designs are the perfect solution for installers selling to style-savvy consumers, but of course, these products must perform to modern standards too.
“As well as delivering stunning heritage-led designs, our 1930s collection also offers enhanced security, improved energy efficiency, and long-term durability. Allowing homeowners to tick all these boxes enhances kerb appeal and boosts property value.
“Homeowners looking to upgrade their properties are increasingly looking for products that feel original to the home, so heritage-led design is now driving real purchasing decisions. And consumers are willing to pay for this authenticity. Installers that can deliver these on-trend designs alongside modern performance are seeing great success, as the impressive sales of our 1930s collection show.”
Russell continues: “Endurance® Doors is always looking for additional ways to support our customers. Identifying key market trends and developing the perfect solution is just one of the ways we do this, and our heritage-led innovations are a great example of the success we can achieve with our partners.
“There are a lot of 1930s-character properties in need of upgrading, and as the quick success of this new collection of doors demonstrates, there is a lot of untapped market potential to go for.
“We are pleased to be helping our installers to lead the charge with products that allow homeowners to upgrade their entrance doors, without compromising the integrity of their home’s original style.”
Sponsored news via Endurance® Doors
Subscribe for FREE below to receive the weekly DGBulletin newsletter and monthly digital magazine!
