With National Home Security Month returning this October, Endurance® is encouraging its Installer Partners to use the campaign as an opportunity to start meaningful conversations with homeowners about the security of their windows and doors.
As the darker evenings draw in, home security naturally moves higher up the consumer agenda. For installers, Endurance® says this creates an opportunity not only to discuss security specifications, but also to demonstrate the tangible value and peace of mind that premium products can provide.
Scott Foster, Group Marketing Director at Endurance®, said: “National Home Security Month gives installers a natural reason to talk to homeowners about what really makes a secure window or door.
“Security can be difficult to judge by appearance alone, so our Installer Partners have an important role to play in explaining what sits behind the specification and turning technical features into genuine homeowner benefits.
“We support them with professional imagery, bespoke creative assets, video and social content from our in-house content creation team, as well as digital tools such as the Endurance® Door Designer. It’s about giving our partners both the products and the resources they need to communicate their value effectively.”
The approach reflects Endurance®’s wider Elevate Every Day philosophy, focused on developing products that make homes more beautiful, comfortable, practical and, importantly, secure, while helping Installer Partners communicate those benefits, generate leads and build stronger businesses.
Endurance® composite doors feature a 48mm solid timber core constructed from 17 engineered timber laminates, combined with ABS Master locking cylinders developed to resist recognised methods of attack, including snapping, picking, drilling and bumping.
Selected doors can also be specified to meet Secured by Design requirements, with the compliant specification tested to PAS 24:2022 and incorporating the ABS Master locking cylinder, laminated glazing and a letterplate cowl.
High levels of security also extend across the Endurance® Aluminium range, combining the inherent strength and rigidity of aluminium with features such as multipoint locking systems, ABS Master cylinders and windows that are internally beaded as standard.
For additional homeowner peace of mind, eligible Endurance® composite and aluminium products fitted with an ABS Master Cylinder are also backed by a £2,000 security guarantee, which provides another powerful discussion point for Installer Partners when discussing security with homeowners.
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