Only on a couple of websites have I seen example of how much money can be saved by installing energy rated windows. To me, this is one of the best tools in which to get across to the customer how much they could potentially save on their energy bills. Customers become much more engaged if they can see an obvious benefit such as the one energy efficient windows can provide.
Perhaps though, companies aren’t doing this so much because they are sceptical about how accurate these energy ratings actually are, or how they have been calculated. The last thing this industry needs however is for the public to become aware of the industry’s sceptisism. WER’s are the best selling angle we have had for a while. Let’s not spoil it and really use it to it’s full potential, rather than waste it by analysing it to pieces.
>So, if I read yor last paragraph right, what you're saying is "Don't let the truth get in the way of a good sales pitch"
>Sort of. When it comes to WER's anyway. It's not as if there isn't a difference when you fit 'A' rated windows in place of old knackered ones. I live in a house where we had really shoddy externally glazed PVCu windows. When we put the energy rated windows in there was a noticable difference, both in heat and on bills. What I'm saying is despite the discrepancies in the mathematics of it all, the product works. Don't let our critisicm spoil a good opportunity. In terms of truth and honesty, we combine it in our sales pitch. Honest about… Read more »
>If the product works and in the long run saves money….why would you need to take away the truth?