There are two things most sales people boast about in this industry: conversion rates and order values. However you need both to make a success of yourself. There is no point having a 80% conversion rate with a low average order value. Just because you sell 4 out of 5 leads doesn’t necessarily mean your making good money. But alternatively, you don’t want to be on a 10% conversion rate with that one sale being of a high order value. Again that’s not going to make you much money either.

You’ve got strike the right balance. 50% is a good conversion rate to aim for, perhaps with and average order value of anywhere from £2500 to £5000. You sell 5 leads a week with those sorts of order values then your doing OK. Anything more than 50% then you really are doing well, just make sure the orders are of a decent value!