There are two ways we can take this cold snowy weather we’re having. One way, is to see it as cold, miserable, grey, dank and depressing. The sort of weather only penguins and polar bears should enjoy.
The other way to see it, and of course from a fenestration point of view, is that this cold weather exaggerates the problems with people’s old and tired windows. Drafts become even colder. Condensation gets worse. Gaps become more obvious. Timber looks generally worse and the house is very cold. This sort of weather is perfect for us as installers to emphasize the benefits of our energy efficient double and triple glazing.
The energy efficient argument is always more justified at this time of year, especially as the weather is so cold and the snow is on the ground. It helps the customer focus on the energy that is being lost, the money spent on that lost energy and the fact that your windows could save them a lot of money and be more comfortable in their home.
Take pictures. We do. Imagery is always important during the selling process. They’re just little cold subconscious reminders to the customer that if they get new windows, they won’t feel the effects of all that snow, ice and bitter winds.
Of course, there is more to consider than just selling when the weather is like this. Work already signed up has to be fitted. Fitters need to be better prepared for when cold and snow hits. After the last few winters, our lads are very well prepared with grit, shovels and other bits and pieces to make sure their vans are able to get to site. All in all, the whole business needs to put a shift in to make sure all aspects of the company are open and functioning well. Phones still need answering, orders still need taking and so on. Many times me, my brother and dad have donned the wellies and ski jackets and spent the morning shoveling the snow from the yard and driveway to make sure customers can get to us. Might have been in vein, but I remember a couple walking in from down the road and placing an order for a house full of windows and doors! Worth the struggle to be open!
We in the UK always seem to be ill-prepared when it comes to snow. We certainly give in to it far too easily. Schools were closing on Friday before flakes had even fallen! We do need to be more resilient to this sort of weather in the future. This is the third winter in the last four that we have seen prolonged cold and snow. Yet every time our whole country seems to grind to a messy halt. It looks like we’re in for a spell of snowy winters. You know, like normal?! So we need to adapt to become better suited to the conditions so life can carry on as normal.
But, for now, we must struggle on and sell the benefits of our windows during these cold conditions and make sure sales don’t take a dive just because of a bit of snow!
Happy sledging everyone!