Roughly five years ago, before the world of business truly embraced the social media revolution, you really didn’t see all that often the luxury window installations we do now. Today however, not a day goes buy on Twitter without the very best in our industry showing off some of the funkiest doors or the grandest contemporary window installation. We all love to see it because the work looks fantastic. And it is this I believe that is going to be a key tool in reversing the rag tag reputation the industry has.
It can be said that a reputation, or at the very least a first impression, is made based on what people see. So rather than an industry showing off the mediocre, ordinary, the stuff people have seen for the last three decades, our installation companies should be showing off some of the best they have done.
TV adverts should be homes of all types with the very best windows and the most eye opening doors. Installer’s websites should be kept up to date and be displaying work that every homeowner should aspire to have fitted in their own homes. Brochures and all other literature should be designed to promote the newest and most impressive options out there.
It might sound very simple. But you’d be surprised how many websites I’ve seen, poor TV adverts still on the box and brochures that are so outdated there is nothing in them which could even rouse the slightest bit of inspiration in potential customers. Which is ridiculous when you see all the outstanding work being uploaded online in places like Twitter and the NFA Cool Wall.
I suppose the opposite argument to launch against this thought would be that not every customer can afford to have the installation that makes every single neighbour jealous. But I’m not arguing for up-selling every job, I’m arguing that given a rapidly growing impressive portfolio of work, the industry should be using that as part of a new method to attack the negative stereotype that has been ingrained by poor practices and poor products since PVC first started to make an impact in the UK.
Agree? Disagree? Comments welcome in the section below.