It was announced this week that national installations company Anglian Home Improvements are to enter the triple glazing market full on by launching their own range of triple glazing. This is going to be in direct competition with Everest who have been pushing triple glazing for quite a while now. Check out the new Anglian advert:

It’s not a bad advert. They could have gone down the really cheesy route with it, but decided not to, which I’m glad of. Not a massive fan of the scrappage scheme thing at the end as it’s a tag on to the Government’s car scrappage scheme a few years ago which I think will cause quite a fair bit of confusion with the homeowner. If you’re going to advertise a discount or a sale, why not do it the traditional way? Either way though, a decent ad all round.

If the demand isn’t there, why not create it?

As I said above, Everest were first to this game quite a while ago now, and I can see their thinking. Get there first before anyone else does and when consumers start to think about triple glazing, they should be thinking of Everest first. However I think the rest of the industry was hesitant to jump on the bandwagon as the signs of demand for triple glazing were very weak at best, and it hasn’t got that much better in the last year or so. Still, the industry won’t wait for someone else to gain market share for too long, hence the entry to the market from Anglian.

The demand however is still weak. The Triple Glazing Question debate in April proved that there are some serious scientific doubts as to the benefits of triple glazing, as well as presenting some enormous logistical and pricing problems for many manufacturers to overcome. But the industry has spent a lot of money bringing triple glazing to the industry and cannot afford for it to fail. So if there demand isn’t quite there, why not give it a little nudge?

Honesty best way forward

It would still be nice for the industry to be honest about triple glazing with the customer though. It would be nice for us to show them when triple glazing becomes effective for their home and when it doesn’t. For example, it would be good for the industry to explain that the wider units (40mm or 44mm) in specially designed frames are the most effective form of triple glazing, as opposed to adapted forms of glazing made to fit frames traditionally used for double glazing.

I believe the demand for triple glazing is going to increase over the coming years, but only due to increased advertising of the product rather than natural demand from the general public.

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