There’s no doubting that composite doors have been influential for the wider window and doors industry. They have been responsible for the evolution in the entrance door market. They have been the main reason why colour has become so popular in the last few years. They have even become a recognised product with the UK general public, something which is generally very difficult to do. But in a competitive market, the humble composite door cannot afford to stand still. So where does the future lie for this product over the coming years? These are a few of my ideas as to where composite doors should go.
Extend the colour offering
Many composite door suppliers already offer at least a dozen or more colour options as standard. I think Solidor tops the bill at 18 colours. And while on the surface that might seem a lot, the popularity of spraying other windows and doors points to where composite doors need to go in the future.
For me, composite door manufacturers need to invest in some in-house spraying facilities. Whilst the extensive set of standard colours many already do can be considered comprehensive, the popularity of custom colours with home owners will mean the demand for custom colours on composite doors will increase too.
It would be a profitable string to the bow for a composite door supplier to be able to offer their own spraying service, rather than rely on installers finding another means of achieving that goal. It would then allow composite door manufacturers to advertise that installers and home owners could have their doors in literally any colour they wanted.