That’s a bit of a hefty drop isn’t it. During those four days I had off and links weren’t posted across social media as I normally do, all three major stat areas suffered, with the worst being in the page views department.
This isn’t a fluke. The same thing happens when I go on holiday. Traffic drops and page views suffer as a result.
A chart like this does demonstrate the importance of social media to online content platforms. By not posting to platforms like Twitter, Facebook and others, there’s a potential audience not seeing your links, your content, your images etc.
What the above tells us is two things. Firstly, that if you’re still not using social media to your advantage then you’re missing out big time. Secondly, if you start on social media but then let your campaigns slip, then it will damage your traffic. So if you’re going to start on social media, and you should be, then make sure that you’re going to do it consistently.
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