This is a sponsored article by Customade Group / REAL Aluminium

‘Made to make you more’ will be the message radiating from Customade Group stand as it prepares to wow visitors with a big reveal on stand L20 at this year’s FIT Show.

The Group has announced that it will be unveiling a host of groundbreaking developments that will set a new benchmark for the industry and transform the installer market. The fine details are still under wraps, but Customade Group can reveal that its new offering will be the biggest and most advanced the industry has ever seen.

Gareth Thomas, Customade Group’s sales director, explains: “We’re really excited to be at the FIT Show this year. This will be our biggest show ever and we’ll be telling everyone all about the new developments we’ve been working on that go way beyond anything else that’s been seen before. This is all the result of listening to what our customers want and need and what we’ve created will not just raise the bar in this industry, it will revolutionise how our customers work too.”

Visitors will be treated to the full digital experience when they see all the tools that the Group has developed to help customers win business and boost profits. With the full support of Customade as a digital partner, installers will be able to step up their online presence, generate quality leads and, critically, convert them into profitable business. The Group will be showcasing its state-of-the-art new lead/quote management and conversion app, which has been developed exclusively with a team of software experts to help installers seamlessly manage their leads and quotes. The app is the first stage of the package and Customade Group will begin to supply quality leads as soon as customers are up and running with it.

“These digital developments are a real game-changer for customers who want high quality leads, but just don’t have the time our resources to follow them up,” says Gareth. “This comprehensive package delivers those leads to customers and then it does all the hard work behind the scenes to convert them. Many installers are nervous about digital marketing and lead management, so we’re here to bust any myths and help customers get ‘digitally fit’ with all the support they need. It’s part of our pledge to give them more so they can get on with the job of installing.”

Delivering a complete solution for customers, the combined product portfolio, support and national reach of the full-service Customade Group is unmatched by any other fabricator in the industry and the stand will bring together some of the UK’s best-known fenestration brands, including Atlas, Virtuoso Doors, REAL Aluminium and Polyframe.

The new Lantern 2.0 from Atlas and an industry-first – the Virtu-AL aluminium effect composite door in an aluminium frame from Virtuoso Doors – are set to draw crowds to the stand. Launched earlier this year, the Atlas lantern is the quickest lantern on the market to install and the slimmest, most thermally efficient and finest looking product in the industry.

Visitors will also hear about the exciting partnership between Polyframe and Yale – the biggest hardware collaboration the industry has ever seen – and a new homeowner guarantee that will be the best on the market. They will also have the chance to try the new online quoting and ordering system from REAL Aluminium, which will enable installers to quote and order REAL products with even greater speed and efficiency.

“Our stand will be packed with industry-leading products and solutions from each of our brands and visitors are sure to be impressed with what the Group can deliver,“ adds Gareth. “This is very much part of our ongoing commitment to invest in the future of our customers. Bringing quality leads, innovative products, multi award-winning marketing support and industry-leading guarantees, there is nothing else out there right now that can match what we’ve created. We’ll be showing visitors that we’ve got it covered throughout the entire supply chain and they will definitely not be disappointed when they see everything that’s on offer to them.”

To find out more about Customade Group and its range of products, call 01453 826884 or visit

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