Kelly Hibbert is Head of Commercial Sales (Profiles) at Eurocell, in this Q&A she discusses how Eurocell will be supporting the growth of their fabricator network and be the first-choice brand for specifiers across the commercial sector.

What role did you previously hold and what attracted you to this role at Eurocell?

I was previously Commercial Sales Director at Neo Group. This role at Eurocell intrigued me as it meant moving into a completely new sector which would bring fresh challenges. It also gives me the chance to be part of a highly respected and rapidly expanding plc business.

What is the main focus of your role?

The key initial focus is on resetting and then implementing a commercial strategy which will empower the Eurocell team to support growth within our nationwide network of fabricators. Our goal is to be the first-choice brand for specifiers across the commercial sector.

What are the biggest challenges you’re looking to help overcome for Eurocell?

Reputation is vital in any business and sector, and one key challenge is to continue to strengthen the reputation of our commercial team within the fabricator network. Central to that is demonstrating how we work in partnership with fabricators, so they grow with us.

To deliver that, we must show them how we are able to provide the marketing, technical, and supply chain support to help them grow their businesses – enabling them to meet the demands of their customers and conquer the challenges of their own operating landscapes. The message to them is always that ‘our team is your team’.

What are your plans for achieving growth in the commercial sector?

A strategic approach is key but it’s not just about one single strategy. We need a strategy for each target sub-sector, such as social housing, as each one works differently. Ultimately, it’s critical that we provide the right support to fabricators in the commercial sector. That means developing a complete understanding of the specific challenges they’re facing and their customers face. That will allow us to collaborate closely with them to deliver the products and systems which they need to meet specific challenges within each market – keeping pace with build timelines, keeping within budget parameters, and of course playing our part in meeting sustainability targets.

What opportunities do you see for Eurocell in the next couple of years?

The opportunities for us as a business are enormous. Ultimately, we want to become the brand of choice in every sector in which we operate. That means offering not just best-in-class products and systems, but value beyond that. The expertise we have in the business is immense and we want to share that and help our partner network grow. One key element of our offering will be a truly consultative specification service, enabling our fabricator network to tap into the knowledge we have across the team to ensure the very best solution for each project.

Great opportunities are also offered by the Future Homes Standard. This requires homes built from 2025 to be ‘zero carbon ready’ – which means they won’t need any retrofit work to benefit from the decarbonisation of the electricity grid and the electrification of heating.

CO2 emissions from those homes will have to be some 75 to 80% lower than those built to current standards. As a manufacturer we are ideally placed to help meet that demand.

We believe our Modus range is the first fully integrated window and door system in the UK. It provides the high levels of quality, durability, and performance the market aspires to, as well as delivering on appearance with its clean look and slimmer lines.

Above all, though, it delivers sector-leading energy efficiency through a triple seal system ensuring unrivalled thermal performance and air tightness. That delivers U-values as low as 0.8 – exceeding even the highly stringent Passivhaus standards, what that ultimately means is a reduction of up to 27% in double-glazing costs.

There are eight systems in the range, covering every type of domestic door and window application. And with more than 30 colours and finishes, as well as multiple sash options, it’s ideal for any type and size of home.

Product advancements such as Modus demonstrate the level of innovation within Eurocell and our commitment to being the best for all our customers.

If you have any questions or would like more information then please contact the team: 07909233921

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