As part of the Endurance® group, Endurance® Aluminium is sticking close to the brand’s firm focus on supporting installer customers with the launch of a comprehensive, 31-page brochure aptly named ‘Endurance® Aluminium. The book’.
Scott Foster, Sales and Marketing Director of the Endurance® group explains why the company has gone the extra mile: “Investing in home improvements is always a big decision for homeowners, but with a faltering economy aggravating consumer confidence levels, impressive marketing support can really help installers stand out from the crowd and win the sale.
“Our new brochure book directs readers to the information they need with a comprehensive table of contents. It covers why homeowners should choose Endurance® Aluminium products and walks them through the benefits of using our installer partners. It also goes back to basics for those that need more reassurance, with an outline of why aluminium is a good choice of material for home improvements.
“We have tried to cover all the key decision-making factors for homeowners looking for new aluminium windows and doors, including thermal performance, security, colour options and sash style options. We have also included several QR codes to encourage consumers to continue their journey either by finding their local installer, or by visiting our website, also specifically designed to inspire homeowners and generate leads.”
The rest of the brochure has been split into two sections to give more details on Endurance® Aluminium’s range of Heritage products and its range of Architectural windows and doors, with each section clearly displaying hardware options, inspiring product photography, as well as some technical details.
The full brochure book can be found on Endurance® Aluminium’s website at https://endurancealuminium.co.uk/download-our-brochure/ but is also available in print.
Scott says: “Although the market is still challenging for installers, there are still opportunities to go for. We want to do everything we can to support our installer customers in making the most of these opportunities because of course if they do well, so do we. We’re looking forward to growing with our customers with the help of this and the rest of our comprehensive marketing support package.”
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