Endurance® Doors is making further investments into the success of its installer partners.
Following the launch of its first-ever TV advert in Q4 2024, the business has now committed to extending the campaign, increasing both the ad’s frequency and its geographical coverage.
“Through sustained, considered and highly targeted marketing, Endurance® Doors has become a well-recognised and respected consumer brand” comments Scott Foster, Sales and Marketing Director at the manufacturer of solid, secure and stylish composite doors.
“Evolving our activity to include TV advertising was a natural extension of those efforts and has proven to be an auspicious choice.
“We initially tested the ad in a specific area to gauge its effectiveness and it led to a 30% increase in sales.
“We are now upping our investment to give the ad greater UK-wide exposure and to ensure even more installer partners can reap its benefits.”
Developed as part of the business’ ongoing ‘Together, We Grow’ marketing campaign, the Endurance® Doors’ TV ad is airing on Sky using the broadcaster’s AdSmart platform.
This enables Endurance to precisely target specific viewer demographics and those people most likely to be interested in buying its products.
The advert is shot across three locations, each featuring a stylish home with a different door from the manufacturer’s extensive range.
As well as outlining the characteristics, benefits and design freedom offered by Endurance products, the advert also explores the emotive connection between consumers and their front doors.
As the entrance to their homes, front doors are a portal to a place of comfort, security and where cherished memories are made.
This focus on developing products that deliver in every way – including on an aesthetic, emotive and functional level – is reflective of Endurance’s brand values.
Concluding, Scott adds: “As a business, Endurance® Doors has always recognised that our success and that of our installer partners is intertwined. That’s why we launched the ‘Together, We Grow’ campaign because it epitomises the nature of our relationship. It’s also why we continue to look for new ways to help our installers with their marketing and lead generation.
“Our extended TV ad campaign adds to a far wider programme of activity that includes help with digital and social media marketing, showroom support and the cultivation of an online reputation that includes almost 3000 reviews on Trustpilot of which nearly 90% award us a maximum five out of five stars.”
The Endurance Doors TV ad can be viewed at https://endurancedoors.co.uk/tv/i-found-more-than-a-door/ or by scanning the QR code.
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