Endurance® Doors is urging installers to consider high-quality visual content as a tool to maximise their sales success.
The manufacturer of premium composite doors says attractive and engaging assets such as product photography, videos, and online configurators can dramatically shorten the buying process and increase the likelihood of consumer interest converting into actual orders.
Russell Hensman, group marketing manager at Endurance, says: “We’ve all heard the expression ‘a picture paints a thousand words’ and that adage is certainly true when it comes to selling fenestration solutions.
“High-quality visual content enables homeowners to more effectively picture their potential purchase and elicits a far stronger emotional response than less visual material.
“It’s for this precise reason that Endurance offers its installer partners a comprehensive package of highly professional, visually led materials that accommodate all digital and physical touchpoints of the buying journey.”
Endurance’s advocacy of high-quality visual content comes from its own first-hand experience and that of its installer partners who have enjoyed the tangible benefits it delivers.
It is also a viewpoint backed by substantial scientific research.
Studies have shown that 90% of information processed by the human brain is visual and that the brain processes visual information 60,000 times faster than written messages.
Data has also shown that websites that widely use visual content see a 12-fold increase in traffic compared to sites that rely on a more text-driven approach.
The specific visual assets available from Endurance include showroom collateral. This can be used to support the highly effective role bricks and mortar environments play in the sales process.
Physical showrooms can boost confidence and reduce decision anxiety by enabling customers to touch, feel, and see doors in real life, gaining ‘hands-on’ experience of the quality of their construction and their aesthetic appeal.
For those installer partners without showrooms or who want to offer their prospective customers the ability to browse products remotely, Endurance also offers virtual, online visualisations of its range using immersive 3D technology.
This digital extension of the showroom experience allows consumers to explore Endurance doors and accessories at any time – and from anywhere.
In addition, Endurance offers installers high-impact video content, which can ensure increased engagement compared to static imagery.
Ideal for digital use, such as on websites or social media, this video content includes product demonstrations, installations, and lifestyle clips. It allows prospective customers to see Endurance doors in motion whilst highlighting key features and addressing common questions in a dynamic way.
To cater to the widest range of applications and needs, Endurance has further invested in creating an extensive library of aspirational still photography.
This imagery is perfect for printed material and is often used to illustrate the continuous stream of installation case studies Endurance produces for installer partners. These case studies provide relatable and real-world evidence of the transformational benefits of the manufacturer’s doors.
“Endurance® Doors is proud to offer installers arguably the widest choice of high-quality, genuinely inspirational visual material on the market,” adds Russell.
“Our determination to set the benchmark is driven by our commitment to striving for excellence in everything we do and by a sound commercial rationale.
“In today’s home improvement market, visual confidence drives purchasing decisions. The more a consumer sees and experiences your product before buying, the more likely they are to trust, choose, and invest in it.”
Sponsored news via Endurance® Doors
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