Endurance® Doors is enhancing its commitment to installer support with the introduction of a new initiative designed to help its installer partners strengthen their online presence and win more business.
Recognising the importance of digital visibility and online lead generation in today’s competitive market, the manufacturer is connecting its installer network with ICAAL, its trusted web development partner, offering a simple route to high-performing website design at a competitive price.
Commenting on the initiative, Russell Hensman, Endurance Group Brand Engagement Manager, said: “Supporting our customers goes far beyond the products we supply. A strong digital presence is now essential for growth, but we know that many of our customers simply don’t have the time or the expertise to commission and develop a website that delivers real results – they’re experts in doors, not the digital world.
“This initiative is about making class-leading web design and lead generation more accessible, while simplifying the process to save our customers’ valuable time. It also represents excellent value for money, as we’ve already developed proven functionality with ICAAL for the Endurance® Doors website, which can now be adapted and utilised for our customers’ own sites.”
The service is designed as a guided introduction, with ICAAL’s experienced team supporting Endurance® Doors customers at every stage of the process. Each website integrates the full Endurance® Doors product range and pre-developed features, alongside the installer’s wider product offering. This functionality includes a branded door designer, high-resolution glazing videos, interactive 3D imagery of all hardware, along with a wide range of interactive features and design blocks to showcase the Endurance range.
Unlike traditional marketing support schemes, the service is billed directly between the installer and ICAAL, giving businesses full transparency and control over their investment, while still benefiting from Endurance® Doors’ trusted recommendation and access to proven lead generation tools.
One Endurance® Doors customer already seeing the benefits of the service is Joe Wheatley of Wheatley Windows. Commenting on his new website, Joe said, “We had been wanting to update our website, but never seemed to have the time to properly commit to the project. So, when we heard about this service from Endurance® Doors – where much of the groundwork had already been done – it was a no-brainer. Working with ICAAL was straightforward and efficient. As industry specialists, they already understood our needs and had the content and functionality in place for the doors section of the site. The end result looks fantastic, and we’re already seeing a strong flow of enquiries coming through.”
The initiative forms part of Endurance® Doors’ wider strategy to provide meaningful, practical support to its installer network – helping customers to not only sell more doors, but build stronger, more visible businesses.
For further information on the website design and development support Endurance® Doors offers its installer partners, visit www.endurancedoors.co.uk/trade/custom-website-design
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