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We’re over half way through contacting all our previous customers advertising some of the new products, innovations and services we have on offer (putting lots of emphasis on our energy A rated windows). We’ve had some great feedback already and were only half way through. The key, as most have said, is to make sure you diversify and expand your products and services range to attract new business, which is what we have done, to great effect :).
>I am working for a double glazing firm and aiming to boost their leads by revamping their marketing. They have a strong existing database of customers and I am looking at pushing literature to all of them. My only concern is getting the offers right and like you said trying something different. What would you suggest other than the 'free door if you spend £xxxx amount'.
Kindest regards