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There’s no doubting it, it’s been a topsy turvy year this year. But is it me, or have the quality of leads this year been distinctly poor? Now up to the end of June my conversion rates have been bang on the 50% mark, but July was so different, much less than compared to the rest of the year.
There seems to periods of time, weeks, sometimes a whole month, where we come across complete tyre-kickers and those who are looking for the cheapest of the cheap. As a company we focus on high quality, energy efficiency and high-spec security, so naturally we are going to be more expensive than those just giving it away. So you could argue we were never going to win those anyway.
The obvious reason for this is because of the dire situation the economy has been in, hopefully the better recent economic figures might inject a bit more confidence into people.
Let me know if any one else has found the situation to be the same with them, or if it’s just me having periodic bouts of bad luck!
There seems to periods of time, weeks, sometimes a whole month, where we come across complete tyre-kickers and those who are looking for the cheapest of the cheap. As a company we focus on high quality, energy efficiency and high-spec security, so naturally we are going to be more expensive than those just giving it away. So you could argue we were never going to win those anyway.
The obvious reason for this is because of the dire situation the economy has been in, hopefully the better recent economic figures might inject a bit more confidence into people.
Let me know if any one else has found the situation to be the same with them, or if it’s just me having periodic bouts of bad luck!
>Hi DGB There's always going to be periods of time where you get on a bad run, but be careful not to blame the economy or bad luck for a poor conversion rate. 50% is decent, although not brilliant. Less than 50% is not good enough. I'm aware of a larger installer in the West Yorkshire area who has 50% conversion rate as the bare minimum, with most sales people achieving far higher than this. The fact is that there is absolutely loads of work still out there, and people will still buy at a good price if the sales… Read more »
>Hi RCG
I think it's quite easy to get a bit downbeat when things are getting a bit tough, I'll wake up in a more positive mood in the morning im sure!
I did have a conversion rate of over 50%, but a bad February and July put paid to that, I think most other months have hovered between 50-66.6%.
I looked at some of the feedback on the blog and thought I better do something with the comments section!
DGB