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Customer’s regularly tell me: ‘the other salesman just didn’t seem interested’.

This is a problem for our industry, and is caused by two things. The first is the basic wage. While a basic wage gives the cushion incase the salesman has a bad week, it breeds low motivation. I’m only paid on what I sell, totally comission only. And I can assure you that it makes you work damn hard, harder than others on a basic wage. It makes you enthusiastic, it gives you urgency and forward thinking. This creates a much better impression with the customer, and can help win the order in the end.

The second reason is lack of motivation, otherwise known as lazyness. For a lot of people, selling is just a job, not a career. It’s just something that pays the bills. Which is why they only settle for the basic wage, and if they sell 3 jobs in the week then it’s a bonus. These types of people should not be out there selling as it pushes that stale image our industry still has. We need people selling who wake up motivated, ready to do the best they can, everyday, be energetic and click with the customer straight away. Do that, and the results will come.