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Now when I mean ‘powerless’, I’m not talking about the inability of the industry to govern itself, we all know that anyway. What I mean by ‘powerless’, is that I don’t think the industry can do anymore to boost business. Companies have diversified, streamlined their operations, increased advertising, improved product spec etc. Yet the market is still flat, if not declining.
The industry is, unfortunately, under the effects of the overall economy, so much so that what ever we try to do to help improve the situation, it’s likely to have very little positive impact.
It may be negative, but we just have to hold on tight and wait for the national economy to pick up. But, those companies who actively go looking for the business, and do it without spending much money, will do best in situations like these.
