The idea behind the feature is that those with online and web cam capabilities are able to talk to a representative of the company face to face, instead of just over the phone or by email. It’s thought that by seeing who your are talking to, your customers can build better relationships with the company. Through this they hope to be able to build better brand awareness and sales.
The use of this sort of technology must be applauded. It’s good to see a company in such a traditionally old fashioned industry embrace new and modern ways of communication. But there are two stumbling blocks they need to get over if this is to become a success. First is the fact that a lot of people with web access probably won’t have a web cam, most see it as unnecessary. Everyone has phones. Secondly, are people going to think this is worth it? The likely hood is that when people pick up the phone to them, they are going to buy anyway, without the need to see who is on the other end of the phone. You can build good customer relationships without seeing them on a computer screen.
Despite those points, I still think this will be useful for Universal Arches. They are going to get good feedback from those who are dedicated to using the most up to date methods of communication technology.
If this does interest you, here is the link: http://www.universalarches.com/vee24
>I agree. People will just phone instead. It'll never catch on.
>I think its a good idea, gives the customer the option.
For example, if the customer lives far away and wants a quote its both convenient for the customer and the salesman/company.
Why not give the option? if you use Skype this can be done for free. I think alot of companies unestimate skype and should look into its features to see if it can fit into their business.
>There is a misunderstanding about this technology all around. The Vee24 system allows Universal Arches to speak in real-time to customers visiting their website over high speed video through the PC. The customer doesn't need a webcam – Imagine talking to a news reader through the PC and you'll get the idea. Regarding the "Customer's will phone instead" comment – this is wholly not the case – the fact is that customers may visit several websites when choosing to buy, this is a real case of some you win and some you lose, they may end up phoning to buy… Read more »