Whilst attention this week in the double glazing industry is quite rightly going to focus on the new Consumer Rights Bill to be enacted later on this year, I want to revisit an issue that has been the cause of many debates since the start of the year. Triple glazing.
More specifically, I want to focus on this particular advert:
It’s all much of a muchness right up until the very end where they say they have an offer to upgrade, for free, to triple glazing. First of all, I doubt that they would give something like triple glazing away for nothing. Imagine if it was 20 windows and 3 doors. That would leave them with a lot of cash to find. So lets just assume it’s already been worked into their pricing matrix. But the more long term concern I have is the fact that one of the industry biggest installation companies is already doing the same thing our industry did decades ago and turning a potentially profitable product into a cheap and worthless one by offering to upgrade it for nothing!
Some people are of differing opinions. Some say that because Everest are actually talking about triple glazing, it will help stimulate demand for the product, or at the very least peak people’s interest in it and try and find out more. I agree – however since these ads have been on the air since January we haven’t had one single request for triple glazing at all! So either everyone where I live is skint or the ads can’t be working as well as we might have hoped.
The other opinion, and the one I tend to agree with the most is that when a new product is launched, especially one as highly engineered as triple glazing, we should be preserving it’s exclusivity and promoting it as a high-end upgrade to normal double glazed windows. Thus, giving us all a chance to command a healthier profit margin and a better chance for us all to make a good living out of it. Advertising it as a free upgrade is going to make that task a lot harder. That is why I do not agree with the Everest adverts above.
I am a firm believer that whenever a new product is launched, we should be using it to help sell our overall product portfolio and try and make some extra money out the endeavour.
Do you agree? Is Everest’s adverts damaging the chances of marketing triple glazing as a new high-end bolt on product? Or does the mere fact it talks about it at all good enough? All comments welcome in the section below.
I think you should download Everest’s accounts for the last few years and post those much more interesting reading
TRIPLE FOR FREE !
THESE GUYS DONT UNDERSTAND 2 PANES OF LOW E VIRTUALLY IMPOSSIBLE TO MAKE A PERFECT UNIT!
TRIPLE IN DOORS ! NOT IN YOUR AVERAGE PVCU SYSTEM !
THIS COULD LEAD TO DISASTER, ALL THE COMPANIES I HAVE SEEN DOING THESE DEALS HAVE ALL PULLED IT !!
BEWARE A BIG CAN OF WORMS
SELL THEM 1.0 DOUBLE GLAZED PLANETHERM ONLY .2 DIFF !!
It doesn’t matter if Everest give it away for, ahem, “free”. Most installation companies will still be able to sell triple glazing with a healthy profit margin and not be as expensive as Everest.
Free, means, means little or no movement of list price, suggest anyone considering getting a quote from Everest , request quote for double, get bottom price and then demand free ungrade, watch them wiggle out of that one.
Just looked at accounts, have directors not got a duty to call in administrators if negative net worth ? As shown in 2011 & 2012 accounts. Sorry can not agree with Anon on this, it is not about being as expensive as Everest it is about selling a new product and not seen to be giving it away. Our industry will not have to many more opportunities to up sell, and as a salesman they should be welcome with open hands. If you buy a car no matter what make you have a basic model and salesperson offers you leather… Read more »
Gary dig deeper its shocking reading look how much was taken out in consultancy fees and how much the investors bought it for !
If this was a genuine offer then they’d have led with it from the start of the advert – you don’t run an ad repeating ‘Upto 50% off’ and then in the last 2 seconds mention a free upgrade to triple.
Everest always has been full of hype and dubious tactics – this is the latest it seems. And their financials are enough to make anyone think ten times before buying from them.
HOW DO THE CUSTOMERS WHO THINK THEY ARE GETTING A EVEREST SEALED UNIT FEEL !
WHEN ITS NOT MADE BY EVEREST !!
LIKE IT SAYS ABOVE THEY SHOULD B BANKRUPT !!!
ANYBODY KNOW WHAT ANGLIAN AND SAFESTYLE ARE PLANNING ?
Any news on safestyle ?
This ad “free triple glazing upgrade” was initially run by Sureglaze a triple glazing company in Bradford that went bankrupt. Now others are running it like Everest http://www.everest.co.uk, Warmshield http://www.warmshield-windows.co.uk and the Advance Group http://www.theadvancedgroup.co.uk
It’s a good idea and helps make triple glazing more mainstream in the UK just like it is in Germany and Scandanavia.