The other day I published “6 Things Our Industry Is Doing Wrong“, a post which listed six main points that I felt the industry is failing in. However, as I was reminded earlier on today on social media, there are things which our industry is doing very well too. So, consider this the balancing post, showing off what our industry is best at.
1. Excellent industry websites
In my previous post, I wrote about some very poor industry websites, not being mobile ready, not being responsive and not having the right information and images on there. However, there is a portion of our industry who really are tuned into the advantages of the internet and using their websites as part of a wider, powerful sales tool. An obvious example that springs to mind is The Window Company, based in Sale, Manchester.
Their website has been recently redesigned by a company called Double D Creative, using a heavily edited Avada WordPress theme. The site looks great on a laptop and desktop screen, but it’s also mobile and tablet responsive – a key factor as more and more of the industry’s customers are finding us via their tablets and phones. They did a cracking job on this one, and I know from speaking to the client that they are happy about it too. The industry needs more websites like this. Thanks to The Window Company for letting me use them as an example!
2. Research and development
Over the last few years the industry has really got to grips with design and intelligent design. Syscos and manufacturers are really pumping serious amounts of money, people and man hours into developing new products to help the industry move forwards. One of the most recent examples of this was Warmcore, a new bi-folding door product announced by Synseal.