Ask anyone what they think is the fastest growing area of our industry and I bet at least eight out of ten people will say it was the composite door market. And it would be a safe bet. I’ve not seen any other new product rise and become so well known with the general public than I have with composite doors.
From a personal point of view, I can vouch that right now, composite doors are the type of door homeowners are asking most for. When they visit our showroom, I’d say at least eight out of ten people ask to see a composite door. It is that level of recognition with a product from our industry that has impressed me.
So, doing a dash of research, I went to Google Trends and typed in a few well used search terms by homeowners relating to our industry. The results were rather spectacular.