I’m fairly sure that a good portion of the industry watched in horror on Thursday evening as BBC One’s Watchdog programme highlighted the very dodgy double glazing sales tactics of a salesman from a window and door company. I’m also fairly sure that it made for very cringe worthy TV. If you are a homeowner and not from the window and door industry, let me say this right now: not every company is like that!
This is the eternal problem our industry has had for decades. The rogue, cowboy, rag tag labels our industry has are only reinforced by programmes like this. And it’s not fault of the tell makers, but the fault of the industry giving the telly makers a programme to make.
It’s also worth pointing out that the programme will have been edited to reinforce the very worst of the sales tactics being used. But again, that’s not the fault of the BBC, those tactics should not have been used in the first place.
We always complain about the bad press our industry gets. Quite rightly. It’s very frustrating that a number of unprofessional and rogue window companies manages to ruin it for the whole sector. But the better of us need to be hitting back now. Complaining isn’t enough. We should be mounting a positive PR campaign highlighting the general public to the huge amounts of fantastic work our industry does.
Do the public buy the hard sell?
On Twitter, as the industry was raging against the tactics being used, Nick from website Aluminium Trade Supply posted these two tweets as part of a longer debate about the show: