The big product news this week has been the launch of the brand new triple glazing system by John Fredericks called Rustique 3. This website published the very first article to announce the new product and the energy around the posts was frenetic. Certainly a lot of those online at the time of publishing were keen to find out more about what this greatly teased product was. You can read more about Rustique 3 here. But more than just a product, it is going to bring triple glazing as a whole back into focus.
Back into the spotlight
Rustique 3 is a big deal for John Fredericks. It’s been in the planning for a long time and a lot of time, investment and man hours have gone into bringing the product to market. It should be a great product to add to a diverse portfolio for all John Frederick’s installers.
But a product like this isn’t just going to have ramifications for a single company, but for the wider triple glazing industry.
This particular part of the industry has felt a bit flat an quiet over the past few months. There hasn’t been much online activity about it, not seen that much in the mags, not seen many images of installations of the stuff. It’s periods like this where I believe that the industry hasn’t really got behind the product as much as fabricators and syscos would like.
With a brand new dedicated triple glazing system in the headlines though, this will bring much needed focus back onto this fledgling area of the market.
Setting a benchmark
The aim of Rustique 3 was to give the market a properly thought through, well designed, high quality triple glazed window that the industry could easily sell, home owners would like, wouldn’t be prohibitively expensive and would fit in nicely with a wider portfolio of other products.
Most other triple glazed systems up to this point were lacking at least one of the points above. Many existing triple glazing systems don’t reach the 44mm unit benchmark. After the Triple Glazing Debate last year, it was established that if triple glazing was going to bring tangible and genuine benefits over double glazing, units would have to be 44mm thick.
For me, triple glazing is the natural evolution of glazing in the UK. We had it when double glazing took over single glazed products, and we’ll have it when triple glazing takes over double glazed products. But it will only happen when the industry feels it can really get it’s teeth stuck into a product that is good to market, good to install, when home owners like it and when it brings proper benefits in terms of heat loss and noise reduction over it’s double glazing brothers.
If I take my DGB head and my installation company head off for just a minute, I can see Rustique 3 genuinely sparking interest in the sector in a big way. It ticks all the right boxes, and should be a product quality installers should be able to ignore.
Either way, if it brings back serious interest to triple glazing, it can only be a good thing.
Any ideas on the WER? You’d only hope it’s A++ with the future changes around the corner! Even if it’s not, it’s nothing a little nip and tuck can’t sort out.
I shall find out for you Mark and get back to you