What do you reckon to this then? This is one of our engineered doors we have installed recently. We don’t do purple doors all that often, but when we do, they tend to turn out pretty damn good. The customer was pleased, I was pleased. We can all expect more colour.
Variety
The choice in the door market right now is as high as it has ever been. A great thing for home owners as they can finally get excited about changing their entrance doors without having to go for an option everyone else on the street has already.
But if you really want to go down the custom route, which we do a lot now, individual colours are a great way to go. It can be purple, burnt orange, yellow, gold, sky blue, anything from the RAL charts, anything from the Farrow & Ball charts. By spraying a door a colour specific to the needs of the home owner, it immediately sets their choice apart from anything else ever done. It’s this individuality that is driving the diversity and development of the entrance door market in the UK.
A main driver
You can’t deny that colour has been a main driver in the strength of the entrance door market in the past few years. Industry sprayers like Kolorseal have opened up the colourful side of the market to installers and fabricators where previously it wasn’t readily available.
It is colour that will continue to be the main driver in the evolution of entrance doors. Materials, security and design will all play their part, but in my experience it has been the ability to give home owners a door of absolutely any colour they desire that has been one of the biggest boosts to sales in doors over the past few years.
I also believe that the main colours, such as red, black, blue and green will fade away over the coming years. These are very bold colours that I believe in time will fall out of favour with a lot of home owners simply because a lot of people will have them. No one wants what everyone else wants.
Instead, heritage colours, Farrow & Ball colours and more obscure pastel colours will become quickly popular as home owners look for something individual and unique to them.
Hope you all liked the purple door. More of this stuff is on the way for us all, and I think it looks fantastic!
Love the purple door DGB. I bet the homeowner did too. I would be interested to know if your customer had a preconceived idea of colour or whether you took them down the route of purple? You see, you have mad me mount one of my hobby horses with this latest blog. I am sure you know that I am passionate about our industry, by and large we all do a fantastic job, we are very much customer focused and all try to deliver the best customer experience. However one area in which we are sadly lacking is in offering… Read more »
Hi Joe Glad you liked the door, the home owner certainly does! I agree with your point about creativity and cutting edge design. Whilst there are some out there doing their very best, I include us in that category too, there are other industry as you mention in your comment, like kitchens and bathrooms, even car showrooms, where their displays provoke the attention and creativity of the home owner. Our industry is very much guilty of not following in the same foot steps, just leaning doors up against a wall, rooms after room of white windows. Colour and individuality is… Read more »
Good point Joe. I do worry though that whilst the bulk of the sales people who are selling at a retail level are commission based they will play it safe to win the deal…
To me gents , the elephant in the room here is that the purple door is ugly as sin , maybe I don’t understand fashion and style ;-)
Just because you can do something , doesn’t mean you should !