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Once the website is up and running properly, it needs to be backed up with an effective awareness campaign, getting as much traffic to the site as possible. From there it will be expanded with customer testimonials, some new, some fairly recent ones from 2009. As the months go by the picture library on the site will become larger and more in-depth, allowing customers more possibility to find exactly what they require.
One thing that won’t be on there will be anything flashy, brash or any in-your-face ‘offers’ or ‘discounts’. We’ve had feedback from our customers and they’ve explained to us that even though our existing site may not be the most modern or slick, it’s clear, concise and they are able to view more options on doors, conservatories and windows than any other double glazing website.
>Hi DGB I'm sorry, but I can't keep a lid on this. I realise you compete with WYW and I'd be better keeping my mouth shut, but I feel you need a reality check here. I also quite like your style, even though you're a competitor. If I'm correct, you're a salesman and not a website specialist. So, why are you in charge of creating your company's website? You should be working your leads. Your existing website might not have the flashy bits like some of your competitors, but the reality is that it CAN NOT be getting any sort… Read more »
>Firstly, leads always come first. The website is being worked on in the evenings or if I get a spare half hour or so during the day. The website isn't my main priority. We are processing more than enough orders not to worry about what we MAY be losing via the internet. Yes you are correct, I am a salesman, not a website specialist. But the company would rather have me in control of what we want, how we design it and the content it has. You've not seen it yet, so don't judge until you've seen it. Though I… Read more »
>Ha ha. That would spoil the fun, wouldn't it.
>LOL. This is funny. I have personally been designing and developing websites myself for years and I can make them look pretty good. However, RCG's advice is worth its weight in gold. I paid specialist developers nearly £10K for the conservatoryland.com site. Presentation is everything and functionality is paramount, the user should have an impressive experience. Further, you need a lot of knowledge to build a completely SEO friendly site, it needs to be coded correctly as well as just loads of keywords on pages and in image tags. Then there's flash, java, asp development, auto-response emails for form enquiries,… Read more »
>I value everyone's advice. But from a cost point of view £10k is an amount we don't want to spend. I'm learning as I go along and honing my skills quite well. We don't need an industry-beating website, we need one that does the job we want it to do well, efficiently and clearly. The owners think I'm capable of this so that's why I'm doing it.
All views appreciated though!
>Dave – you've spent lots of time and effort honing your seo and website knowledge to a position where you could build your own website which will perform successfully.
JT – the fact that you are saying all this is great news for WYW, knowing that one of its main competitors can't afford to invest in a website. WYW invest close to £10,000 every month in its website. I realise your company is busy at the moment, but if your owners do not keep up to date with the way the world is developing then you could be left behind.
>Who's JT?
When did I ever say 'can't afford'? You're very good at spin, should be a politician!