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How desperate are Everest to get the sales in?
In their most recent advertising campaign, they are celebrating 46 years in business. For 46 days they are offering a 46% discount, and get this…a 46 year guarantee!!
The 46% discount is stupid enough. People aren’t going to fall for such a specific number, you should only do round numbers if your wanting to add money on and take it back off again and call it a discount. The most ridiculous thing about this promotion is the 46 year guarantee! Can you imagine the scenario? Mrs Smith rings up 37 years later after having Everest windows fitted: “could you come replace my window handles? They’ve all come loose and are falling off!” What do you think the chances are that after 37 years, Everest are really going to go out and replace her handles? The hardware won’t even be available, and thinking on, in this climate, Everest might not even be there!
The tip here is that you don’t have to go to crazy lengths that you know full well you can’t honour. If your going to do a promotion, focus on a best selling product or have an open day for existing and potential new customers. Don’t chain yourself to a cross you can’t carry.
Oh, and they’re advertising that 46 customers will get their windows and doors for free. So you can bet that 46 of the smallest contracts will get picked then!
In their most recent advertising campaign, they are celebrating 46 years in business. For 46 days they are offering a 46% discount, and get this…a 46 year guarantee!!
The 46% discount is stupid enough. People aren’t going to fall for such a specific number, you should only do round numbers if your wanting to add money on and take it back off again and call it a discount. The most ridiculous thing about this promotion is the 46 year guarantee! Can you imagine the scenario? Mrs Smith rings up 37 years later after having Everest windows fitted: “could you come replace my window handles? They’ve all come loose and are falling off!” What do you think the chances are that after 37 years, Everest are really going to go out and replace her handles? The hardware won’t even be available, and thinking on, in this climate, Everest might not even be there!
The tip here is that you don’t have to go to crazy lengths that you know full well you can’t honour. If your going to do a promotion, focus on a best selling product or have an open day for existing and potential new customers. Don’t chain yourself to a cross you can’t carry.
Oh, and they’re advertising that 46 customers will get their windows and doors for free. So you can bet that 46 of the smallest contracts will get picked then!
>:D i thought exactly the same thing!
>We see rediculous guarantee offers from competitors constantly. When we all know full well they are not reputable companies and will never return to do any service work. We offer a simple guarantee system, which we make the customer very aware of before they purchase, sometimes to our detriment, but we aim to be around along time just like our windows, and that wont happen if we cant keep customers happy for the long term.
>Over rated and over priced, hopefully this will be laughed at by the public. Anything more than a 15 year guarantee makes you raise an eyebrow, cheap selling ploy and desperate for sales springs to mind.
>Guarantees in this industry should really be 10 years.
People are surely going to raise an eyebrow in scepticism at this offer.
As has been said above, over rated and over priced.
I guess you try anything when your desperate!