It’s been a month or two now since Ultraframe launched what they called was their ‘game changing’ product. So, since the launch, how has the industry received this new innovation?
Well after the first impressions, feedback was good. After speaking to those who attended the presentation in Birmingham, many were impressed with the looks of the product, the relative ease in which it can be fitted and it’s thermal properties. A few had some questions to ask about it, but I reckon a good 80% thought it was good enough to add to their portfolios. Though I think the main concern was that the Loggia was only going to be suitable for certain properties. It certainly wouldn’t look right on a terraced house or a standard 3-bed semi.
So after the main presentation, the Ultraframe staff’s priorities turned to getting these Loggia’s into people’s showrooms. Everyone was in agreement, if this was to work and take off, Ultraframe needed to get these into people’s showrooms/show sites both quickly and cheaply. I think if most companies were going to get a Loggia, a lot, like us, were going to convert one of their existing conservatories into an orangery, which means updating the brickwork, flooring, install new windows, probably a bi-fold etc. It would involve a whole new building. No point bodging a Loggia on a knackered old structure. It would also mean that the company would be putting a lot of money into re-building the old conservatory. So these new Loggias were either going to have to come from Ultraframe for free, or very cheaply if they were to encourage businesses to put them in their show sites. However, on personal experience, this has not been the case.
Our rep from Ultraframe came back to us with a totally ridiculous price, we were originally quoted over £6k for a new roof and abutments and posts. Add that on top of what it would cost for new building work, new windows and a new bi-fold, for us, it was simply too much. This was after we were assured we would be helped out on price. £6k is not help. The price has since come down, but not enough to encourage to get one.
Now this is just our position, what I do not know is how many other companies have actually bought one or plan to buy one. I do know that there is the option of the money being refunded after a certain amount of sales. But if that number is over 5 Loggias then it’s not worth it. What would be good to know is how many of you have actually ordered one and on what terms you have agreed on for it.
If the Loggia is to rejuvenate the conservatory market, it is going to have to be pushed by companies who have it in their show sites. But the price has to be low enough for companies to want to get one. If they’re not, then it’s going to really struggle to make any waves in our industry at all.
Yep i had the rep in to see me and was quoted similer prices.. Great product but its going to be difficult to market and sell with just brochures.. People want to see products today and why not as its there hard earned cash they are parting with…
We take on board these comments and really do empathise with the dilemma. Loggia is a product that has to be seen and touched to be fully appreciated and our desire is to get as many showrooms out there as we can. We have invested more time, resources and cash into the development and launch of Loggia than any other product, we have to begin to recover some of this and we feel that in relative terms, the invstment in showrooms will be rewarded many times over. Leads form our Daily Mail campaign and other consumer activity are flowing through… Read more »
ummm revolution, i dont think so , delusion is more accurate.
ultraframe s arrogance blew it years ago for them
In Ultraframes defence they have put so much money in to Loggia and all this consumer activity, that they probably need to claw it back somehow. I think it would of been better pumping free show room upgrades in to 50 plus decent showrooms round the country then spending thousands on consumer shows. There expensive and usually full of people who just want to nosey or wont be buying for 1-2 years. For consumer advertising to work you need to pump a lot of money in to it. I think Ultraframe probably dont have the financial legs to carry that… Read more »
I had the same experience, I think they wanted more than £6k if I am right in saying though. Once we added the cost of having a couple of our lads building it up, and like you say all the extras, new windows etc then It was ridiculious. I have some of the brochures but to be honest pretty much every consumer says it wouldnt fit their property/ didnt like it, and they prefer old style connys (if I can call them that), although LivinRoom is very popular. Feedback from other retailers round here is the same really, I hope… Read more »