Over the last couple of weeks Insight Data’s Zach Ward has discussed the importance of data within marketing activities. But how exactly do you manage all your data and more importantly, how do you manage all your sales and marketing activity effectively?
“Most companies have experimented with some sort of CRM (Customer Relationship Management) software. They are designed to help companies track leads and manage customer relations, and can help companies dramatically improve revenue, sales conversion and customer loyalty.”
So why do so few companies in the window industry run a successful CRM solution? There are four main reasons, explains Zach:
- Most CRM systems are generic and need extensive configuration and tailoring
- They are overly complicated to use with features only a few people understand
- They can be expensive with high training/support costs
- The data within the CRM goes out of date very quickly unless constantly updated
Zach discusses how Salestracker, the sales and marketing software from Insight Data, tackles head-on all of these problems.