This is a sponsored article by Insight Data The inaugural Glazing Summit conference was held on 22nd May and was attended by 400 business leaders from across the glass and glazing industry. The conference had 9 sessions including key-note speakers and panel discussions featuring some of the industry’s most influential people. Discussions ranged from [...]
This is a promoted article by Insight Data The industry’s top business leaders, directors and senior management will converge near Birmingham for a major industry conference and debate in May. The 2018 Glazing Summit is a powerful forum for fabricators, installers, glass companies, distributors and material suppliers to come together and discuss key industry [...]
Window and door industry data specialists Insight Data have recently announced a brand new website, and it looks the nuts! Time to give it the good old DGB treatment. Responsive, clean, slick Any modern website, no matter what industry it lies in, has to be the three things mentioned above: responsive, clean and slick. Google [...]
Conventional double glazing isn’t suited to every project. Sometimes the situation calls for the use of specialist glazing; this could be anything from trying to find glazing that can accommodate a cat-flap to sourcing stained glass for a feature window. Adding different glass designs to your range is a simple way to increase demand for [...]
A guide to setting up a manufacturing company from scratch, by Ben Warren, Managing Director of The Window Outlet Despite our directors having over 40 years’ combined experience in the fenestration industry, The Window Outlet is a relatively new business. We started off in September 2014 with huge ambitions to become one of the UK’s [...]
Post kindly provided by the team at Purplex K Glazing in Pontefract are the latest installer to benefit from the Purplex Marketing machine. Having seen the market returning to growth, K Glazing decided that now was the ideal time to ‘step things up’. After 30 years of installing beautiful uPVC products to the retail and [...]
As fossil fuels gradually begin to run out over the next century, it is certain that household fuel bills will become increasingly expensive. As the world looks for alternative power sources, finding viable sources of renewable energy has become more important than ever. Many homeowners are beginning to look at alternative ways of generating electricity [...]
400% yearly business growth… Grab your attention? Well that’s what 4 Seasons Construction achieved in a phenomenal 12 months trading for the business, astounding the industry. You may not know of 4 Season’s Construction, but they are one of the fastest growing businesses in our industry right now, thanks to a mix of phenomenal marketing [...]
Over the last few weeks, Zach Ward, sales manager at Insight Data has been discussing marketing, the importance of ‘live data’ and CRM software. However, what’s the point in spending thousands to attract new customers who don’t pay you? This week, Zach passes over to Helen Costeloe-Hughes, company accountant and commercial director at Insight Data, [...]
Over the last couple of weeks Insight Data’s Zach Ward has discussed the importance of data within marketing activities. But how exactly do you manage all your data and more importantly, how do you manage all your sales and marketing activity effectively? “Most companies have experimented with some sort of CRM (Customer Relationship Management) software. [...]
Last week Zach Ward, sales manager at Insight Data, the data supplier for the glazing and building industry, discussed the important role of data in building a successful marketing campaign. This week Zach goes on to explain how ‘live data’ can increase response by 50% or even 100% in some cases, while helping to protect [...]
As the economy bounces back and the glazing industry picks up, companies are once again investing in marketing. Identifying and targeting the right prospects is absolutely essential - even the most brilliant marketing campaign will flop if it isn’t connecting with the right decision makers. You may have heard the computer expression GIGO: Garbage In, [...]
Most companies in the window industry will be familiar with Insight Data. The company provides data lists and market reports outlining trends and developments in the industry. But there’s a whole lot more going on at the company, and over the next few weeks Insight’s sales manager, Zach Ward will discuss some of the developments, [...]
Last week, DGB wrote about whether the installation market has peaked already, due to FENSA figures showing a worryingly small number of registered installations. More likely explanations for the drop in numbers, he says, include the recent legislation changes within the industry and a potential knock-on effect from the dip in construction output. The market [...]
Imagine you’ve been called in to specify a set of replacement windows, but your customer’s house is located in a conservation area. Is it still possible to quote them for standard uPVC double glazing? The lines are hazy. Sometimes it’s ok to install uPVC windows in heritage houses, many times it’s not. Here’s a guide [...]
Purplex, the window industry’s largest and most important, full-service marketing agency pulled out all the stops at this year’s FIT Show by co-hosting the Marketing Village. The unique Marketing Village feature provided visitors to the show with the latest developments and technological advances in marketing and PR. Hundreds of visitors joined experts from the Purplex [...]
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