Google is about to make a change, on April 21st to be specific, that is going to seriously change how it’s search displays it’s results. And our very own window industry could stand to lose out, that is if you haven’t got a mobile-friendly website. Here’s what you need to know…

More mobile-ready websites in results

Google is about to make changes to it’s search algorithm which will promote mobile and tablet friendly sites in searches made on those devices. So, if you’re browsing online on your phone and Google something, it’s highly likely that you will be shown only websites that are optimized for viewing on your mobile. For websites like this one, this won’t be a problem, it’s been mobile and tablet ready for ages.

But when you look at a lot of the websites in the window industry right now, there are plenty which still aren’t mobile optimized. So come April 21st, these non-optimized sites are going to quickly disappear from search results, to be replaced by sites that are going to look great on your phone and tablet.

Here’s how Google is explaining the changes:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Click to read full explainer from Google

6 out of 10

Think about it, when you’re laid in bed, sat on the sofa or at your desk at work, browsing the internet, you’re probably doing it on some sort of mobile device rather than a laptop or desktop PC. Google understands this and is the reason why it wants to start promoting more and more websites designed to suit these new browsing devices.

A massive six out of ten searches on Google are done using a mobile device. Consider that scale for a moment. Out of all the searches on Google, 60% are done from a mobile device. Now consider your own non-optimized website. 60% of people searching on Google from April 21st may now not find you because you never bothered to update your website properly.

So what can you do? Well, you have two options. The first is if you have a good knowledge of website building, perhaps you work on WordPress, the website building platform already, then you need to get your head down and start to update your site to become mobile ready in the two weeks you have left. If you don’t have website knowledge, then it’s time to get your hand in your pocket and pay a company to get it done for you.

I can’t possibly underestimate the importance of this change coming up. Each year more searches are done on mobile devices. More websites, information and data are consumed on mobile devices. If you’re site isn’t built to work well on tablets and mobiles then I’m afraid that this update is going to badly affect it, should you choose to ignore the warnings.

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