Had a look on Google Trends to see how the double glazing industry is faring in Google’s searches. The terms ‘double glazing’ and ‘conservatories’ showed the obvious trends of being busy in the summer, and dead by December. But searching the term ‘energy efficient windows’ showed something much different:

It shows a huge spike in search activity at the beginning of 2007, and a bigger increase again at the beginning of this year. This is obvious proof of how quickly the double glazing industry is evolving into its new shape. Those who adapted about 12-18 months ago to sell and install WER’s will do well as they have already established themselves in the market. Those who didn’t will struggle as they will be trying to get a foothold into a market that is already filling up. Those who are able to sell a good energy ‘A’ rated window will do best in my opinion.