We received the latest edition of the Wakefield and Leeds Yellow Pages last week and we were astounded how depleted the ‘Double Glazing Installers’ section has become. The recession has really hit the advertising budgets for double glazing companies hard. The question that then springs to mind is how many of these companies not advertising have gone bust? For those still in business this is all good news. The less there are advertising, the more leads are going to go their way, less choice means more business for the few that remain.
When the economy starts to recover properly, those left in our industry are going to make a killing. I think this time round though, we are not going to see the saturation of our market place like in the past, this owing to the fact that banks are now very selective on who they give loans to now.
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